Social SEO

You are the Brand. Google Authorship Determines Authority and your Rich Snippet is your Personal Logo.Social Shares is the Future of SEO. Social SEO is more about getting your content found, seen, +1'd, liked, retweeted and shared than it is getting links pointing to your site. Is Social Shares the New SEO? Once your Rich Snippet is connected to your Google+ profile and your Google+ head … Learn more ...
Mobile SEO

More People are Searching for You on a Mobile Device than on Desktop PC or MAC. Are your Mobile Friendly?Mobile Web MarketingIt's obvious mobile web marketing is where the lion's share of your future traffic will come from. It's what some call mobile local fusion. What Mobile SEO's mean by this is how local search and mobile web marketing (Mobile SEO) are ubiquitous as it relates to … More on Mobile SEO ....
Video SEO

Video SEO requires unique Video SEO Techniques to get your Videos Viewed.To get my videos to rank at the top of the search results, I use a unique set of Video SEO optimization techniques. Including;H1 Title Geo Tags Video Tags Meta Description CC Transcription My Secret SauceThis video Ranks on Page 1 of both Google … Video Marketing ....
Social Audit

A Social Audit is the first step before you can deploy a Successful Social Media Marketing Strategy.Once you've read these top 5 content marketing planning guides you will be better prepared to roll out a successful social content marketing campaign. If you don't read these guides, your chances for success are much lower. Social Media Audit Questions My experience doing this 10+ times shows … Read on here ....
Local SEO

Local SEO Rules are Complex for getting a G+ Listing Ranked High in Search Results.Knowing what local search marketing metrics to measure and optimize is critical. Identifying and acquiring Citations from quality, relevant directories is similar to link building for your website. Favorable reviews from vetted entities (Google+ profiles) helps get your G+ Local Listing to rank at the top of the … More About Local SEO ...
Content Marketing

Content Marketing is the best way to Increase Online Visibility, Build a Brand, and Grow Influence with your Audience.My DiY Content Marketing System includes a Content Curation layer synced up with your Social Monitoring and Listening signals. Once your Social Media Audit is complete, we take your Tier 1 Social Profiles and add a content syndication layer to the model. This diagram shows … More on Content Marketing ....
Social Shares the New SEO
Social Signals and Social Shares are the New SEO Metric that will soon replace conventional link building as the key factor for getting your website ranked on Google. You are the Brand and your Authorship rel=author Rich Snippet is your Personal Logo. Numerous studies have shown that Google is tracking the quantity and quality of social signals your content generates in order to determine your Authority.
Eric Schmidt, Google’s Executive Chairman, has said, “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
To get ranked on page 1 of Google, you still need to use good on-page optimization SEO tactics so the search engines knows what your content is about and where to serve it up in the search results, be it page 1 or page 101. It's common knowledge that your write for your readers and optimize for the search engines. This concept should be applied to your video marketing, mobile web marketing, social media and content marketing efforts as well.
We know Google likes fresh, relevant optimized content. We know consistency counts. We know that back links, while still important, do not influence the search results as much as they once used to and that user experience, download speed, citations, customer reviews, image and video marketing are all key ranking factors. We don't know if and when Author Rank will replace page rank.
I would submit to you that in order to get more social web traffic, you need to have a robust social link wheel that is visually consistent for branding value, contains the same marketing message and tagline so as to build brand awareness.
Having a method to create, curate and syndicate quality content to the socials where your customers are most active is the fastest way to rise above the noise level to get your marketing message, found, seen, read and shared. This is why hiring a Social SEO expert to execute your social media audit is critical to your future online marketing success.